Visual rhetoric is evident in every
day life. Sitting in the dorm room, my
roommate and I watch The Bachelor and
get annoyed during commercial breaks when commercials for ABC shows, Miller
Lite and Kellogg’s cereal come on. My
roommate goes to the refrigerator to get a Coke Zero and we sit down to finish
the show. When the show goes off I
proceed downstairs to go put my laundry in the dryer and pass countless student
flyers about a Pinterest craft night and how to buy/sell books from Barnes and
Noble for this semester. When I got to
the laundry room a girl was singing Adele on her iPod. I take my laundry out of the washer and into
the drier and head to Wendy’s for a late night frosty when I pass multiple bike
racks. I also see girls filing out of
Manning Dormitory dressing up in short skirts and mid-drift tops to go to
parties. Next, I walk into Wendy’s and
see a beautifully crafted mural of Death Valley, Clemson gradation and all
things important to Clemson.
The most
persuasive rhetoric was that of the commercials on TV. The exotic colors, perfected scripts, and
interesting people combine to create a persuasive approach to sell their
product. Each product has a different
approach according to the audience they want to persuade. The most subtle form of rhetoric was that of
the posters hanging up on the walls in the dormitory. Rhetoric tries to shape a person as the
product/producer seems fit. The ultimate
goal is to sell their product to the consumer in any way possible. Contemporary society uses rhetoric to help
persuade a person to agree, act, buy, attend or accept an argument. In simpler terms society uses rhetoric in
selfish ways – to get what it wants.
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