Monday, January 16, 2012

Visual Rhetoric At Clemson


Visual rhetoric is evident in every day life.  Sitting in the dorm room, my roommate and I watch The Bachelor and get annoyed during commercial breaks when commercials for ABC shows, Miller Lite and Kellogg’s cereal come on.  My roommate goes to the refrigerator to get a Coke Zero and we sit down to finish the show.  When the show goes off I proceed downstairs to go put my laundry in the dryer and pass countless student flyers about a Pinterest craft night and how to buy/sell books from Barnes and Noble for this semester.  When I got to the laundry room a girl was singing Adele on her iPod.  I take my laundry out of the washer and into the drier and head to Wendy’s for a late night frosty when I pass multiple bike racks.  I also see girls filing out of Manning Dormitory dressing up in short skirts and mid-drift tops to go to parties.  Next, I walk into Wendy’s and see a beautifully crafted mural of Death Valley, Clemson gradation and all things important to Clemson. 
            The most persuasive rhetoric was that of the commercials on TV.  The exotic colors, perfected scripts, and interesting people combine to create a persuasive approach to sell their product.  Each product has a different approach according to the audience they want to persuade.  The most subtle form of rhetoric was that of the posters hanging up on the walls in the dormitory.  Rhetoric tries to shape a person as the product/producer seems fit.  The ultimate goal is to sell their product to the consumer in any way possible.  Contemporary society uses rhetoric to help persuade a person to agree, act, buy, attend or accept an argument.  In simpler terms society uses rhetoric in selfish ways – to get what it wants. 

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